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Can I suggest that you start by clearly understanding if there is a market, how do you reach it, what channels you propose to use, what are the logistics costs and how price elastic is it.

It sounds like a nicely differentiated product, but would ensure you have a market before you spend any more on non recoverable costs.

[QUOTE="an capall, post: 2085363, member: 64918"] Can I suggest that you start by clearly understanding if there is a market, how do you reach it, what channels you propose to use, what are the logistics costs and how price elastic is it. It sounds like a nicely differentiated product, but would ensure you have a market before you spend any more on non recoverable costs. [/QUOTE]

Verification: 5 + 3 = ?