:nerd: this is the sort of thing that happens when you sign .................... :nerd:
Hillsborough Attitudes Survey Report
Conducted for Radio City, Liverpool, and Radio Hallam, Sheffield
Rex Nash and Sam Johnstone, Football Industry Group
University of Liverpool, April 1998
The following is a summary of the research report presented by the
FIG to Radio City and Radio Hallam, based on a survey of 1,350 members of the public, addressing
their attitudes towards the Hillsborough Disaster. Respondents were not necessarily football fans.
The research formed a major part of the radio stations' news coverage of the ninth anniversary of the
Disaster, in April 1998.
Area
Of those surveyed, 59% of people in Sheffield blame Liverpool fans for the disaster, whilst in Liverpool,
89% blame South Yorkshire Police (SYP). In both areas, the vast majority have never changed their
view of the disaster (81% in Sheffield and 93% in Liverpool). 97% of those who blame Liverpool fans
have never changed their view, nor have 85% of those who blame SYP.
Regional trends are also clear over the Home Secretary's decision not to reopen the inquiry into
Hillsborough - 59% of Sheffield respondents agree with Jack Straw, while 88% of Liverpool respondents
disagree. 60% in Sheffield agree it was time to move on from the disaster, but 79% in Liverpool disagree;
70% in Sheffield feel an apology is enough for people to move on from the disaster, but 88% in
Liverpool think it insufficient.
Blame
92% of those who blame SYP also think Jack Straw is wrong not to re-open the inquiry, but 92% of
those who blame Liverpool fans support him. 87% of those who blame SYP think Hillsborough should
remain a political issue, while 94% of those who blame Liverpool fans, think the matter should be closed.
Similarly, 86% of those who blame SYP think it is not time to move on, while 95% of those who blame
Liverpool fans think it is. Of those who blame SYP, 86% consider an apology insufficient, but 92% of
those blaming Liverpool fans disagree.
85% of people whose views have changed to blaming SYP cite McGovern's documentary as the turning
point. His impact is not uniform: he has had very little influence on Liverpool fans (only 1.5%) and
Evertonians (4%), a marginal impact on people who support no club (9%) and SWFC fans (11%),
but more on SUFC (17%), all other fans (17%) and other Yorkshire and Derbyshire fans (25%).
Jimmy McGovern's documentary, broadcast by Granada, December 1996
McGovern clearly influenced most those not directly affected by the disaster. Importantly 86% of those
influenced by McGovern feel Hillsborough should still be an active issue, 85% blame SYP, and 88% feel
it is not time to move on. Of those who have changed their view (11% of the total sample), 83% cite
McGovern as the reason.
Club Affiliation
97% of LFC fans, 93% of Evertonians, 41% of Yorkshire and Derbyshire fans and 74% of all others blame
SYP, whereas 61% of Blades and 78% of Sheffield Wednesday (SWFC) fans blame Liverpool fans,
suggesting regional and club loyalty. Similar divisions were found elsewhere: 58% of Blades and 81% of
SWFC fans agree it is time to move on, while 92% of LFC fans, 79% of Evertonians, 47% of Yorkshire and
Derbyshire fans, and 65% of all other fans disagree. Equally 93% of LFC fans oppose Straw's decision,
as do 93% of Evertonians, 52% of Yorkshire and Derbyshire fans, 74% of all fans and even 43% of Blades,
but only 22% of SWFC fans.
Of those who do not support any club, opinion is heavily divided: 52% blame SYP and 24% Liverpool fans,
58% oppose Jack Straw's decision, 51% feel it should remain an active issue, and 52% think it is time to
move on.
Essentially, as you get further away from SWFC, people attach more blame to SYP. SWFC fans are the
most vociferous in blaming Liverpool supporters, followed by SUFC, other Yorkshire and Derbyshire, all
other clubs, and then Merseyside. This suggests regional and club loyalty play a significant role, along
with the local media. As you move further away from Sheffield-based media (which regularly carry interviews
with SYP officers, along with articles by those who support them), so people become more hostile towards
SYP, and there is more sympathy for the campaign.
© Football Industry Group, University of Liverpool
Last modified on 8th October 1999