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Yes, it was my understanding that bridesmaid dresses are not usually made to measure but are ordered to the closest size and alterations would be needed.  They probably should have made this clearer though, but at the same time there would be a responsibility on you to ensure that you knew what you were paying for.  You can't really get them for misrepresentation if they never made a representation in the first place (for example, saying that it was made to measure).


However if they did state that the dress would be made to measure, you would be able to make a case under the Sale of Goods Act 1979 (as amended) that the goods are not as described or indeed fit for their purpose.   There would also be the Misrepresentation Act 1967 - a misrepresentation is a statement made which is later found to be false, which induces someone into a contract to buy goods or services.


I'm waffling now!  Spot the consumer adviser for Trading Standards.  I wouldn't have said that there was a strong case here though, unless they specifically said that the dress would be made to your measurements.  That's my (albeit professional) twopenceworth.


(Oh just for the record, I know you were kidding Brian, but Trading Standards can't take up individual civil consumer cases... just so you know :) )


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