Consumer Interaction

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Bruce_Savage

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Morning,

Whilst listening to Talksport's Fisherman Blues I come across a female caller who was reeling off the names from participants in a local tournament whilst going through how new people from all different backgrounds are getting involved in the Sport.

This lead me to think it's quite an attractive hobby for someone looking to venture out into a new interest and whilst we're all familiar with the concept of fishing it still holds down firm foundations that give people a sense of self achievement and reward.

What I wanted to start a discussion over is whether we could somehow invent a new form of self achievement through a new innovation involving the framework of Horse Racing that can bring in a new audience?

It's incredibly hard to get hands on in the industry unlike other sports but we shouldn't let this deter us from promoting more skill elements, testing challenges and a sense of togetherness through competition.
 
Was she at the front door?

whos needs xhamster when you have fisherman blues. all those maggots and so on give me the horn
 
How about bringing in Horse Racing to the work place by offering a program called Work Horses.

The idea is that a Group of people pay to put themselves in the trainers & owners shoes whereby the BHA provided a statutory freelance racehorse that is under the total control of this group for one week as they have to get the horse fit enough under professional advice from a designated trainer of their choice and employ the horse in the right race within 7 days of starting the program.

They will also have their race day tickets included and a share of the prize money before handing over the reigns to another group across the country who wish to take on this scheme.

Personally I think it would offer Businesses's a great new concept of team building through our industry not only possibly financially rewarding for the team but also a great hands on insight into the way the industry works.
 
I think anyone who thinks they could get a horse fit in a week (and this is coming from someone who has taken one to Cheltenham a week after it was out in the field,turned away for the summer, and come home with best turned out and a 4th place!) should give it a try - presumably you mean to take an already mostly fit horse and just keep it uptogether and put the final touches on....(and also learn to spell reins - but thats different and Im the last person who should criticise spelling!!!) :)

I agree with the basics of the concept - Id love to see punters in total charge of a horses work program and find out exactly how difficult it is to get a horse from field to racecourse.... who can we get to sponsor it, and who the hell would donate a horse???
 
uncle goober said:
nattenborough@racingenterpriseslimited.co.uk
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What would I do with this email?

Re:Trudij,

I was initially aiming the concept towards the workplace as a form of Business innovation, team building and problem solving. The modern day workplace no longer requires technical skills but rather innovation in terms of high problem solving skills.

There should be an member from the organization who can assess their employees throughout the concept in order to get a full insight into the potential of the week in training scheme.

Anyhow like you said it could just be for punters but you touch on a good point, the weekly schedule would be too intense and unless there was other horses involved then it would simply be impossible and may require things to be done on a monthly basis instead.

But I was looking at also providing a competition based environment with a potential for awards such as best turned out, best Timeform rating, best improvement or some form of rewarding customers for their input against how others on the scheme performed.

Any how it was just an idea and may be a stupid one but I'd like to see others try and work a way of involving the customer more?
 
email your ideas to Nick, he has been involved in many of the racing for change initiatives over the last couple of years
 
Making them eat can be the hardest problem of all. ;)

I remember Sir Mark Prescott saying something along the lines of: if they eat you can gallop them, if you can gallop them then you can get them fit, and if they're fit they'll win.
 
He also said that it is the aim of every racehorse to kill itself, and the aim of every stablelad to aid and abet it.
 
uncle goober said:
email your ideas to Nick, he has been involved in many of the racing for change initiatives over the last couple of years
Click to expand...

Email sent and disclosed potential financial plans involved.

What have the racecourse's got planned in terms of consumer interaction with the Olympics this year?

Big chance to get numbers through the gates and haven't seen any promotional awareness yet.
 
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I was just thinking this afternoon whilst having my lunch about the condescending nature of professional presenters who seem to distance themselves from the average man in the street.

What's quite worrying about this distancing from consumers is quite worrying if not infuriating because the message sent out is that there is a divide between those who know and those who don't.

The way they carry themselves they make it sound impossible for a person to get involved, they assume their position grants them a position on the pedal stall whereby their voice should be a platform for preaching to those who don't know as much rather than a voice that acts as a reason for all to listen and get involved.

Listen, Horse Racing isn't a science although if you wanted to you can go into it in depth and unravel some quite fascinating discussions but we need to use RUK, BBC, ATR as a Platform to bring people together rather than alienate.

I'll bring you to a few practices that Football channels recently employed for example on ESPN they have a show that hosts an audience of fans in their Football tops who play a supporting role on the show by being able to voice their opinions when asked questions or simply asked to take part in tasks on the show. Then you've got well known Soccer AM which takes a similar role to the ESPN broadcast whereby fans are just as much a part of the action than those presenting and finally who can remember the initiative by Sky Sports that introduce Fan Commentary whereby members of the public could come and commentate on Live TV for their club.

Horse Racing fans are so far away from the action it's no wonder no one gives two hoots about what's racing and where, you only have to look around at some of the initiatives in place and the current shows on offer to find out where we stand in Horse Racing.
 
Bruce_Savage said:
What have the racecourse's got planned in terms of consumer interaction with the Olympics this year?

Big chance to get numbers through the gates and haven't seen any promotional awareness yet.
Click to expand...

They have a fine line to walk with this - usually any other national sporting events (which racing is classed as) have to cease in the host country during the period of the Olympics. The BHA spent a lot of time and effort successfully negotiating with the IOC that the race programme could continue.

Cheltenham and Chester have both played host to the Olympic torch and had equestrian participation, albeit not on a race day.
 
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