These are not "better" vodkas than Smirnoff of Polar. They are just gimmicky and strange. The vodka itself is not premium, just the packaging and marketing. I would never serve any of these in my bar (except for the gold flake, which we use to make one particular drink for women who want to pay too much for something that tastes like sugar). Bottom line: there is very little difference between vodkas, because the end goal when distilling a vodka is to remove all taste from the drink. Thus, the only way to judge any difference is in the "mouth feel" of the drink. It is a rare day when I meet anyone who can differentiate the mouth feel between brands. If you are looking for a premium brand, just grab Stolichnaya and be happy.