Ladbrokes Exchange

icebreaker

icebreaker

At the Start
Joined
Jun 12, 2005
Messages
2,957
So it went live today; anybody try it?

I understand that it is integrated with Betdaq -- both markets are pooled together. So at least there should be better market liquidities than heretofore on the Daq.
And maybe Ladrokes might seed their own exchange to give it some "push" and conceivably also might match some of their own Sportsbook liabilities on their new exchange.

Anyway, today I had a dabble on it. Not too bad at all; low spread between the Back and Lay sides. But I'm unsure about it as a viable trading platform at the moment. On the plus side, the commission is same as Daq's.

Competition can only be a good thing, no? Betfair needs a strong competitor. Is this it?
 
Apologies for boring the pants off ya, mate, and inspiring you to yawn.

But you are very fecking wrong. It is NOT Betdaq !
(Yes, we all know that Ladbrokes bought out Dermot Desmond a couple of months ago)

But this is an different entity -- it is Ladbrokes Exchange which went operative today.
Both exchanges owned by Ladbrokes plc .......... but two different and separate exchanges.
 
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Unfortunately, tonight's U.S. racing on Ladbrokes Exchange is hugely disappointing.
Aqueduct isn't covered at all,
and this is the market for the next race at Turf Paradise:
not a penny, and a percentage of 990% on the Lay side. :blink:

 
Jesus Christ .....................
honestly, fella, I'm too busy to be engaging in silly argumentation like this, but ......................

I'll try and re-iterate what I stated in the opening post.
Both exchanges are inter-pooling funds, but both are separate entities. They are both components of a one-owner Exchange Network but each are separate entities in their own right.
I'm not arrogant enough to pre-guess Ladbrokes reasons for doing this, so I'll refrain from calling them "stupid" for the time being.

Anyway, both Ladbrokes and Betdaq have different layout and different skins.
Anyone looking at the screenshot below of Betdaq and comparing it to Ladbrokes Exchange above will reasonably assume they are two different exchanges.
 
Same backend though, isn't it? King George ante post market is identical, for example.
 
Nobody gives a flying feck about the "skin" or the layout - this is just another door into Betdaq. It may benefit Ladbrokes to treat them as separate entities for accounting purposes, but from the point of view of the punter (that is, the only point of view which counts) there is absolutely nothing new here, including liquidity. NOTHING. NADA. ZIP.
 
Yes, funds in both pooled together so the same market liquidity will show on both exchanges, I guess.
The point tho', Gareth, that I'm trying in a very poor way to make is that the total liquidity will surely be enhanced by the addition of the extra money going through the new Ladbrokes exchange.

The reason I think there may well be more money going into the overall Exchange Network is that Ladbrokes have many thousands of loyal customers who heretofore only punted on ladbrokes.com and who might never have ventured onto Betfair or Betdaq.
Now, with Ladbrokes Exchange opening today, those same thousands of clients can now launch into an exchange from their own Labrokes.com Homepage. These "Exchange Virgins" wil most surely give it a try.
 
icebreaker said:
Yes, funds in both pooled together so the same market liquidity will show on both exchanges, I guess.
The point tho', Gareth, that I'm trying in a very poor way to make is that the total liquidity will surely be enhanced by the addition of the extra money going through the new Ladbrokes exchange.

The reason I think there may well be more money going into the overall Exchange Network is that Ladbrokes have many thousands of loyal customers who heretofore only punted on ladbrokes.com and who might never have ventured onto Betfair or Betdaq.
Now, with Ladbrokes Exchange opening today, those same thousands of clients can now launch into an exchange from their own Labrokes.com Homepage. These "Exchange Virgins" wil most surely give it a try.
Click to expand...

:lol::lol::lol::lol:
 
Will Ladbrokes be displaying the exchange odds next to their fixed odds? Will they be goosing the markets themselves?
 
The notion that millions of pounds of exchange liquidity has been lying dormant because of customer loyalty to Ladbrokes is utterly risible. Has there been more than twenty quid matched on tomorrow's racing yet?
 
Gareth Flynn said:
Will Ladbrokes be displaying the exchange odds next to their fixed odds? Will they be goosing the markets themselves?
Click to expand...
I don't think so ( i.e. displaying exchange prices alongside Sportsbook fixed odds). The Ladbrokes Exchange is launched via a tab on the Ladbrokes homepage and is independent of their own fixed odds.
2) I would wager that they will engage in some seeding of the markets on their exchange network.
 
rorydelargy said:
The notion that millions of pounds of exchange liquidity has been lying dormant because of customer loyalty to Ladbrokes is utterly risible.
Click to expand...
Can't see where I mentioned anything about "millions".
But I'll guarantee you this; just because us forum members on here are au fait with betting exchanges doesn't mean that the "ordinary" punter in the shop and online is!
Some friends of mine -- longtime horseracing fans and punters -- wouldn't go anywhere near Betfair or Betdaq ( probably thru' ignorance and a little fear). But if a longtime Ladbrokes fixed odds punter sees the Exchange tab on his Ladbrokes homepage he might just be tempted to give it a go -- because he feels safe and secure with Ladbrokes.
 
icebreaker said:
Can't see where I mentioned anything about "millions".
But I'll guarantee you this; just because us forum members on here are au fait with betting exchanges doesn't mean that the "ordinary" punter in the shop and online is!
Some friends of mine -- longtime horseracing fans and punters -- wouldn't go anywhere near Betfair or Betdaq ( probably thru' ignorance and a little fear). But if a longtime Ladbrokes fixed odds punter sees the Exchange tab on his Ladbrokes homepage he might just be tempted to give it a go -- because he feels safe and secure with Ladbrokes.
Click to expand...

Those sort of punters will have no effect on liquidity.
 
icebreaker said:
Can't see where I mentioned anything about "millions".
But I'll guarantee you this; just because us forum members on here are au fait with betting exchanges doesn't mean that the "ordinary" punter in the shop and online is!
Some friends of mine -- longtime horseracing fans and punters -- wouldn't go anywhere near Betfair or Betdaq ( probably thru' ignorance and a little fear). But if a longtime Ladbrokes fixed odds punter sees the Exchange tab on his Ladbrokes homepage he might just be tempted to give it a go -- because he feels safe and secure with Ladbrokes.
Click to expand...

You didn't mention millions, but if this new venture can't guarantee millions of pounds of new liquidity, then the venture is no more than a loss leader. Does anyone else feel that Ladbrokes can create an influx of new money, or even seed their own horseracing markets? I'd be gobsmacked if anyone within the industry saw this as genuinely feasible.

They can do a better job than the old regime in terms of site promotion and ancillary support, but it's just pissing into the wind, surely?
 
rorydelargy said:
Does anyone else feel that Ladbrokes can create an influx of new money, or even seed their own horseracing markets?
Click to expand...
I don't see why not, tbh.
It wasn't the "Malta Desk" that was primarily seeding the Betfair markets ..................... rather the in-house Betfair Matching Bot.
If Ladbrokes don't have the skilled market readers/traders to play their own market, then they certainly have the financial clout to birth their own Bot for a couple of hundred grand..
Computer algorithmic and analytical fast-response progs are cleverer than any horseracing market trader .................... and faster.

Anyway, if it is to be a failure financially, then I for one will be disappointed. Those arrogant sods in Betfair Towers and their Premium Charge nonsense need to be taken down a peg or two. A viable alternative is to be welcomed imho.
 
icebreaker said:
A viable alternative is to be welcomed imho.
Click to expand...

Agreed, but if Ladbrokes aren't able to offer anything new on the day of their glorious launch, then it doesn't augur well for the immediate future. The fact that they've virtually withdrawn from the cut and thrust of the fixed-odds market suggests that they are devoid of trading nous, and all the gimmickry they have at their disposal will make the new offering no more attractive.

There may be a concerted push to steal Betfair liquidity with massively reduced commission rates, while linking the exchange directly with the sportsbook will enable them to offset liabilities, but only if they actually know what they're doing - they have no culture of proprietary betting, and their venture into spread betting was a huge embarrassment. Let's see if this soft launch is superseded by something more aggressive, but I'm not holding my breath.
 
rorydelargy said:
Agreed, but if Ladbrokes aren't able to offer anything new on the day of their glorious launch,
Click to expand...
That is the one thing that did surprise me -- how decidedly low-key was the launch. No fanfare, no sign-up bonus', no telly ad campaign etc etc.

Funnily enough, I have detected a distinctly pugnacious reaction from the other players in the exchange field over the past couple of days.
Betfair have given me a free SNR £10 bet; Betdaq the same and some "feel-the-love" emails, and Smarkets have invited me to a free drinks night at their Finsbury Square offices on Nov 20th. :lol:


Details for the event are as follows:
Date – Wednesday 20th November 2013
Time – 6:00pm – 9:30pm
Address - Smarkets HQ,
Royal London House, 4th Floor North,
22-25 Finsbury Square,
London,
EC2A 1DX

RSVP – To confirm your attendance or if you have any queries please contact daniel.tervit@smarkets.com
 
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