That's so what I think should be in place, Cruella - a choice, like what you decide to eat or drink on course. It's like providing only an expensive restaurant and no burger or seafood options, or champers and no Carling. I want to see racing become fully egalitarian and given that real dress-up today seems reserved for only truly grand occasions, it's silly to place what is an outdoor activity, often with the pong of fresh dung mingling with the Chanel, on a level with Oscars night or the opening of Parliament!
You're exactly right there about folks wanting to just zip in spontaneously - quite a lot of visitors I've spoken with said they decided on the spur of the moment, seeing racing was on when they drove past the track. Now, they might've been coming back from the garden centre, and in clean but far from fashionable gear. Who the heck cares? They're enthused enough to buy a ticket - come on in and have a great time!
I'm going to shamelessly, in fact, very proudly, promote a course which is receiving lots of emails from visiting owners and racegoers alike - Plumpton. Its regulars always say it's a friendly little gaff (country) course, and yes, it sure is. It doesn't rip people off with pricing (race cards are included in the entry fee), all the staff are helpful, its own management doesn't dress up like the Queen of Tonga for the day, and the Clerk of the Course, Mark Cornford, and the General Manager, Claire Sheppard, are walking around publicly all day, asking folks how they're enjoying things and noting any suggestions for improvements.
That, to my mind, is how managing a course should be. We had a previous manager at another course who wouldn't even come out of his office on the racedays, and actually said "Oh, no, I don't want to meet anybody!" That distancing from one's income stream soon translates through to the staff, and pretty soon no-one was to be seen on a raceday, and only available with great difficulty. That's just crap - racing is entertainment, first and foremost, like a cinema, bowling alley, pop concert or a quiz night down the pub. Yes, there's the huge betting medium attached, but I view that as separate from the spread of options which should be available to attendees - one of which is to meet with managers if you so desire. I don't expect to go to a cinema and be told I can't come in because I'm over-dressed, I don't expect to go bowling and be told that my denim jacket is objectionable - so why should managers of racecourses try to dictate false dress codes to what are, after all, the people paying their salaries? People get pissed off, they don't come back. Gate takes go down, managers get fired. Brain surgery it ain't.