IS - you ought to know by now, from the number of bleedin' times I've mentioned it,
that courses do
very well from their non-racing activities, BUT, as I have also said before, since all racecourses bar some of the indies are owned by companies (Jockey Club Estates, Arena, Northern Racing, to name but three) which run on competitively commercial lines, the income from non-racing events does not go into their racing activities. It will go into increasing
commercial amenities, such as the hotels/extra bars/new grandstands, etc., but it
doesn't go towards prize money. Never, never, never. That's why courses' marketing departments are forever on the phone to past, present and hopefully future sponsors, trying to ensure that they pay for the races' prizes. Haven't you ever wondered why so many courses' receptionists answer the phone with "XXX Racecourse and Conference Centre"? Because they have separate licences for their racing events and their non-racing events. The incomes are kept separately by their accountants who audit the courses as two separate issues - racing income/outgoings, and non-racing income/outgoings. One reason for that is because, for example, casual raceday staff (including stewards' fees, the doctors and vets) is covered by raceday income - non-racing income will not fund racing's outgoings. However, it's non-raceday income that will fund large building projects, since it makes far more than most racedays, but only in so far as the projects enhance the
overall property. Some grandstands were rebuilt because they were to form an integral part of a new restaurant/hotel/additional hospitality erection, and couldn't be separated from the new build. Otherwise, the hotels, restaurants, what-have-you are part of enhancing the complete property, increasing its use even more for non-raceday income. Lingfield's new hotel is there to service overstaying owners, but is also aimed at golfers (don't forget there's a good course right onsite) and overflow for nearby Gatwick Airport.
Think of Fontwell's swanky new facilities - originally, the plan was very small scale: tear down the old Lawn Suites and just build six new hospitality suites. Then, on further examination, it was thought that Fontwell House, serving as the course's restaurant, was hardly in a prime position as no-one could see any live racing from there. So... that's now used as the wedding venue on non-racedays, and the tatty old Lawn Suites are transformed into a glass edifice with three floors of balconies, trackside views, hospitality suites and a sparkling, modern restaurant. But all of that will be to service the non-raceday events such as celebrations, product launches, seminars, et al as well - it would never have been built just for 20-odd racedays. One reason why racecourses can excel with these events is because there's so much free car parking! You'd pay £20 a day to park in Brighton if you hosted an event at one of the seafront hotels, for example, because while they may have the function rooms, they don't have any parking - well, maybe for up to 10 cars, but not the hundreds, say, for CD and record, fossil and rock, wedding and event fairs.