Reet Hard, regarding Bet365, they are Britains biggest online bookie, in the year to 31/3/2013, they had turnover of 20 billion, up from 12.5 billion the year before, seeing as how they are the biggest restricters/closers of accounts for winning or clued up horse punters, that increase or most of it can be put down to sports mugs and those addicted to their online versions of FOBT's. With pre-tax profits of nearly 200 million, they are well ahead of the others and as a majority family owned business, they are happy without the additional headache of a High Street presence, I would imagine.
The correlation between FOBT's and bookies not taking bets, is as plain as day, in 2008, UK bookies held 4% of UK High Street floorspace, today it's 9%, so if they have more than doubled their presence, why are they not taking bets or only taking bets from those they know to be horse backing mugs, there are not enough mugs around to justify opening shops just for them, it's because each new shop opened, allows them to install 4 FOBT's, cut the number of staff required to run the shop, as only one staff member is required for supervision duties and then sit back and rake in guaranteed no risk profits from each machine, without the headache of employing extra staff to take horseracing bets, that are not risk free.
Have a look at any of their published Annual Accounts, where they give details of their future financial plans, Ladbrokes for example, in their published plans not too long ago, said they were opening 90 plus new shops in the year ahead (2013) and in another section, laid out their planned staff reduction numbers. Look at how they have done away with BOG for telephone placed bets but retain Bog if you back online, why would you need telephone staff when you are not interested in taking horseracing bets going forward, steer your punter online to avail of BOG, kills two birds with the one stone, staff cuts and easier to seperate the chaff(mugs) from the wheat(shrewdies) and manage accounts online, with the added bonus that you can keep an eye on them through the use of cookies, any business opening 90 plus shops, surely would be hiring staff as opposed to boasting about the massive savings they are going to make by cutting staff while massively expanding.
Ireland and the UK punter are basically cut from the same cloth, we love our racing and we bet, there wouldn't be a lot of difference between amount bet per head I'd imagine between both of our average punters, allowing for our population of say 4.5 million compared to the UK of say 63 million, if bookies here in Ireland are opening shops on an ongoing basis, employing 2 to 3 staff members at all times in a shop and more at busy times, while not having any FOBT's and still making massive profits, nobody can tell me that bookies in the UK would not make massive profits from horseracing and general sports betting alone in their shops, they will and let's not forget that up to 6 years ago they did since their inception, then came the Golden Goose in the form of an FOBT, which is solely and exclusively responsible for the UK bookie refusing/restricting the ordinary punter, FFS imagine walking into a bookies and being told you can have 10 on at SP and not the 20 you wanted on at 6/1 or whatever, or even worse being refused a bet completely, actually you don't have to imagine, it's happening daily.
The two lads in the video may not be the most elequent of people when putting forward the truth, but seeing as they are like the rest of us, basically ordinary punters, they should be applauded for doing what none of the onscreen gravy trainers or Racing Post gravy hacks will do. As for both of our supposed industry regulators in Ireland and the UK, don't get me started, strokes being pulled in maidens daily in order to get a mark, non runners taking out by trainers with a "self cert" where the reduced number of runners will mean that the bookies have less to pay out under each way terms, blatent non triers, the Tote sold off cheaply to that muppet Done, with returns reduced to ripoff levels.
Anyway lads, I've got to get back to studying for tomorrow, LOL, you know it makes sense, basically we're all mugs at the end of the day.
Happy and Lucky Punting to you all.