Who Pays Attention To TV Adverts?

BrianH

BrianH

At the Start
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Under discussion was a television advert which everyone knew but no one remembered the product. So they came to me saying "you're good at quizzes, what's being advertised in this commercial?"

I was exactly the same as them, I remembered the advert perfectly, but had no idea of the name of the product. But I told them that I knew a place where there would be people who knew, so here's the question.

A girl is going through to an airport departure lounge and her boyfriend, almost in tears, is begging her not to go. She indicates that her mind is made up and she is leaving. At the last moment he pulls out some sort of biscuit or confectionery, this persuades her to stay and we all go "ahhh".

The agency tells its client that they're on a winner with this one but I wonder how the client would feel if he knew that (on an admittedly small sample) consumer recognition of his product was zero%!

So, what's the product, please?
 
Add me to the list, because I know it but can't think of the product... jesus that's going to annoy me now (almost as much as the rubbish ad did at the time!).
 
:lol: I'm laughing because those were my thoughts exactly when I saw it: what's all this tosh about, and two seconds later, what WAS being advertized?! :confused: I've seen it a few times since, and I still simply can't tell you. Any more than I'd have realized the pretentiously-posed 'gorgeous' ad was for a Jag, not a perfume, if they hadn't shown a quick glimpse of the car and the logo at the end. Sometimes, admen just disappear up their own storyboards.
 
McVities Go Ahead - thanks Colin, I've passed it on and no one was bovvered!

I think that McVities and their agency should consider that one of the reasons that the product is immediately forgettable is because it has a bad name,
 
I think most people forget that ads have to be memorable, which rather displays the success of products like Cillit Bang, which must have cost about 10p to make (The advert, not the product) but is now a household name.
 
I built a system for an advertising agency (Bates UK) a couple of years back.

Best place I have worked, lovely ladies and a bar at work but they really get touchy when you say some of the adverts are crap.
 
Ah, the secret, especially if you want to keep in with the lady copwriters, is to say something like "I see that you're looking at the concept from an oblique angle..."

The other teams will know that you mean that the ad is crap but you will keep her interest.
 
That's 'aN' Ardross deleted. I only draw attention to your appalling gaffe, in the interests of maintaining the exceptionally high standards of the moderating team.
 
No, let me explain - the word that was supposedly deleted by Ardross (it's a simulation, you see) begins not with a vowel but with a consonant, ie the letter "F", therefore the form of the indefinite article used is correct.

It loses a bit with the explanation.
 
Is it not true that - while we may not think we remember the product from the advert - it can still find its way into our sub-conscience?

Surely the proof of the pudding (if a Go-Ahead biscuit is a pudding) is whether or not we recognise and/or buy the product when perousing the supermarket shelves.
 
PDJ - I can't think of a single reason why I shouldn't poke fun at someone who regularly replies to people with 'tosh', 'rubbish', 'nonsense', 'ridiculous', etc., and has done for rather a long time. I'll tire of the game eventually, like all children do, but in the meantime, you do your thing, and I'll do mine, thank you. Well, until it gets deleted, of course...

Second thoughts: as a regular Derek-basher, I take it that your post was meant ironically...
 
Is there a more irritating advert than the Skybet one played on ATR the moment a horse passes the post - with the Cod Irish idiot voice asking whether a horse going down in history is like Titanic .

Not only is it very irritating in both when it is played and the endlessly repeated unfunny joke it seems to dig up a 1970s stereotype of Irish people being idiots and the Irish joke
 
That joke is alive and kicking.....you do read what we say about Moscow Flyer and Beef Or Salmon, dont you?
 
Originally posted by Gearoid@Feb 21 2006, 10:12 PM
That joke is alive and kicking.....you do read what we say about Moscow Flyer and Beef Or Salmon, dont you?
Click to expand...
I put 2+2 together from the Cheltenham preview topic and the said Moscow and Beefy topics and came the conclusion that Moscow Flyer is Captain Birdseye :)
 
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