It was a theory that we were half counting on with the greastest racecourse never built Kriz!!!. We figured that families on holiday and experiencing something of a 'happy, feelgood factor' wouldn't necessarily distinguish between lower grade racing and higher quality stuff in return for an good evening out. Therefore a card of class 4 or 5 handicaps with say 12 runners in a field with seven races meant that a pin sticker would have a decent chance of experiencing the thrill of at least one winner at about 58% probability. Provided we got the pitch right, then that would underwrite a majority of the success.
I note also that it was the laydeez night (but then we seem have these every month now). As i said elsewhere (and much as though it sticks in my craw to agree with McCrirrick) I stll believe there's an angle here if racing could be made sexy. The designer drinks industry have used this for years.
Attractive young girlies = males = crowds = spend
Now obviously you can't filter people out at the gate using a subjective quality threshold. "sorry madam but you're a bit on the ugly side aren't you?", but there are examples of night clubs and other venues who let women in free (so much for equality!!!) purely based on the understanding that if they get a reputation as being the place where people go, then this will act as a magnet, and ensure demand.
Just try this experiement. Nominations for most 'feminine racecourse' (and don't say Beverley
) That is to say the course which is most sympathetically laid out and presented with the view to making the female customer in particular feel comfortable
I'm tickled by the idea of a 'class divide' in Surrey stock-broker belt mind you. "Oh look at him, he must be a junior under-writer dressed like that - ha hah hah". Where exactly does Lingfield draw its catchment from. It's a bit of hike really isn't it. I wouldn't have thought it big enough to have a core catchment in its own right, not really 'Larndon' being wrong side of the M25. Brighton's what? 30 miles away? It's this that always made me feel that Barry Dennis really couldn't have picked a worse course to do his free entrance thing (well he could, but Lingers would have been right up there in your top half dozen where it was least likely to work).