The forum has always gone quiet over the summer months, this is definitely a jump focused forum, not that there was ever a push for that, just the way it has evolved.
Unfortunately, forums are dying a death everywhere, ones that were massively popular 10-15 years ago, are now gone, or shadows of what they were.
A lot of people who joined here 20 years ago have moved on for various reasons, perhaps they were in uni, now have jobs, families, priorities have changed, no time for racing now they work 40 hours a week with 3 kids
![Smile :) :)](https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png)
. That has always happened, but in the past, when old members left, new ones joined. Now, everyone is on facebook, twitter (never understood why twitter is so popular), snapchat, whatsapp, telegram etc, and they don't join forums, as they think they can find everything on twitter.
The problem is replacing the old members with new, and it isn't easy. I do try from time to time, we still appear quite high in google for a lot of search results, and when I put the odd post up about bookmakers offers, it isn't actually to generate income (I think most know the forum has never been pushed to be an income stream), it's to try to appear in search results. A lot more people search for 'free bets' or 'cheap Cheltenham tickets' than 'all weather racing' for example.
If you look round at all the 'big' racing forums from 15 years ago, of which there were quite a few, I don't think you will find one that is close to 50% as busy as it was back then, most MUCh less or gone completely. Just look at TRF as an example, they were as busy as we were, if not busier, when they started 20 years ago, and despite the ownership change, a lot of money poured into advertising, sponsoring races, exclusive trainer interviews, the 4PP and the like, and they are no busier than we are. Look at the 4PP as an example, 10 years ago there would be 100+ people enter , now it seems to be under 50, and thats a completely free competition.
I even changed the main page to focus more on casino offers than racing (although all the racing blurb is still there) as casino offers get a lot of hits, and obviously people gambling on casinos are likely to gamble on other stuff, so hoped people would find the site that way.
A mass email will be sent when theres something to promote in the racing, I usually send something out around a big Saturday around now, another at Christmas, and another at Cheltenham, but regarding the older members, most have changed email addresses so they just bounce. I think last time I sent a mass email, out of 2500 mails sent, over 700 bounced (which is fun deleting them all!)
If anyone has any fresh idea's though, I'm all ears
If anyone has a large (or small) twitter/social media following, feel free to share any posts to them, maybe the competition thread, that would, at least, get people clicking through and hopefully joining in. Get people posting for a competition, they are more likely to post in the forum as a whole