BennyB
Senior Jockey
The other reason for sponsors being less keen is that marketing has become more and more about digital - pay per click, affiliates etc. The ROI of sponsoring events is less measurable, and frankly lower than other methods. Furthermore one of the reasons for sponsoring things was to give your good clients a jolly, but in many industries (notably financial services) the rules on corporate hospitality have been tightened substantially, which takes away that reason for sponsoring. So what you have is new companies sponsoring for a year or two to build brand awareness and then buggering off because they can no longer justify the expenditure.
No idea who Caspian are but good luck to them. Any business wanting to put money into the sport is alright by me.
Sent from my iPhone using Tapatalk
No idea who Caspian are but good luck to them. Any business wanting to put money into the sport is alright by me.
Sent from my iPhone using Tapatalk