McDonald's almost certainly didn't go and stick beef on their menu in India. They're known as one of the best companies to operate on a worldwide basis as they use a policy known as glocalisation, whereby they fit their restaurants to pander to local traditions, needs and wants. Chili burgers in Mexico, curried burgers and no beef in India, Kosher only branches in Israel, Teriyaki McBurger in Japan, Croque Monsieur in France, McTurko in Turkey, bigger portions in the US, Kiwiburger in NZ and the list goes on...