My experience is that a lot of councils choose not to invoke it as it amounts to too much hard work. I recently briefed a Councillor to its existance for instance. The Head of Legal said it couldn't be applied. I said it could, and proceeded to give a whole list of examples where it had been. It became apparent that the Head of Legal wasn't familiar with it, and was confusing it with 'below best' (which requires Secretary of State approval to dispose of land below market value, if you perceive the wider economic benefits for doing so justify it). In the event the Head of Legal conceeded (probably having had to check the 2000 act - the most important piece of legislation that he should be able to recite off hand) that it could be used, but went on to say that I should not be broadcasting its existance in case Councillors wanted to start using it. It's symptomatic of the risk averse culture in management that I was maligning earlier.
Returning to Toyota. At the time 50% of Japanese FDI went to the UK. The reasons are many. In the first case the agency responsible at the time, as the first point of contact would have been the IBB (Invest in Britain Bureau) they're an off-shoot of the DTI, and their Tokyo desk was just about the best run off the lot. The EMDC (East Midlands Development Company) hadn't been established then, but they would later take lead responsibility until being absorbed by the Regional Development Agency, EMDA. Thatcher would have been briefed, but wouldn't have played much part in events, and in practical terms, less than Bookbinder.
One of the principle things behind any Japanese investment is their need for JIT manufacture. It tends to be the case that when you get a critical amount of investment, future investment flows by way of clusters based around 2 hour isochrones (Telford and South wales have benefited thus). With other manufacturers having already established themselves in the UK, I wouldn't under-estimate the influence that the Japanese business network had.
Also of paramount importance to them is the English language, and what they believe to be a common culture. They think we're a nation of civilised people, and I've certainly had the conversation with plenty of Japanese business people who like the fact that we're both island races with independent thought, (don't ask me, it makes no sense either).
Japanese investment (unlike American) is much less inclined to accept financial incentives, (in some cases it can even be taken as a corporate offence). They also have a willingness to invest in non-traditional areas of manufacturing provided the transferable skills are there. It is one of the reasons why our own LSC's and TEC's before them have rarely been able to persuade them to take any training packages. The Japanese conduct their own, training and culturalisation of a workforce (Nipponisation) and don't really want a workforce with engrained ideas and ways of doing things. Derby had an engineering base in Rolls Royce and the then BREL (now owned by the French). Sunderland had an engineering base of sorts in the legacy of ship building.
Again, unlike the Americans, a unionised workforce is not regarded as a deterent, the only thing they tend to insist on is a single union to deal with. The Japanese are confident that they can positively engage a trade union productively and are also happy that they pay well in return for commitment and good terms and conditions. The union isn't seen as a source of confrontation but rather as a valued partner in the development of the product and process. In that respect Thatchers union bashing legislation would have been of little value, but the labour market flexibility which the Japanese do value, would have been.
The UK was always the favoured location, and I wouldn't under-estimate the value of own domestic market to them either. Germany, France and Italy tend to purchase cars manufactured by their own. We are more likely to buy foreign cars (well we have to now!!!). The precise decision to go to Burnaston obviously involved things such as suitable site, good labour, communications (all the usual things) etc, but there's always a short-list of places who can offer all these primary considerations. In order to be the 'first amongst equals' you normally need to establish an advantage in the list of secondary considerations, and this is where Derbyshire forged ahead with it's golf course, and the perception that they really, really, wanted Toyota and were prepared to do anything to secure them. In many respects it is a perfect example of a local authority interveneing aggresively in support of its local economic development, (remember the area was ex-mining and recently suffered at the hands of Thatcher). They needed a new apex employer who could under-write their economy for the next 25 years, and I say fair play to Bookbinder for going the extra mile.
For the record, Bookbinder was fined £38,000 by the then EEC for breaching their regulations in securing Toyota. I suspect he paid with a smile on his face
As the EEC hardly had the right, nor clout to turn round and ban Toyota from the continent. In truth, Toyota could have paid it for him and simply said we're going to Derbyshire anyway, and unless you want to advertise Europe as a no go Jap zone, I suggest you shut up