Would be interesting to know what the reaction would be today if horseracing hadn't been invented and someone tried pitching it to a group like IMG or a broadcaster
"So what does it involve?"
"Well we have about 12 small people with Irish accents, sitting on the back of a horse each, and then they race against each other"
"But horses only do 40mph don't they? and they're not particularly bright and colourful, and don't make loud noises?"
"Well yes, but 40mph is fast"
"It might have been in the eighteenth century, but it ain't anymore. So how exactly do these horses race?"
"In straight lines at happening glitzy places that all the sexy people go to"
"I Like that, so you mean, Monte Carlo, Zermatt, New York?"
"err.... I was thinking of Market Rasen and Newmarket"
"And how long does this spectacle last?"
"Well anywhere between 2-3 minutes"
"And then what?"
"Well we have to wait for the next race"
"Which takes how long?"
"35 minutes"
"Urm.... I'm not getting this. What about characters, you mention these Irish chappies"
"Ah yes, most of these come from rural backgrounds and snarl at the camera as if they're doing you a favour to speak to you"
"Ok so we've got a bit of edge, but I need characters to sell this"
"Well most of the people behind the scenes are 50+, wear trilby hats and barbours, and are equally charmless with world views that even the Daily Mail would blanche at"
"Not sure this is really gonna catch on, but I'm struggling to see the team elements and link to football"
"Ah that's just it you see, there are no team loyalties and its in direct competition to football"
"Ok I get it now, you want me to broadcast 2 or 3 minutes of people riding a horse at no more than 40 mph and you're telling me this is an exciting spectacle"
"Yes that's it"
"Close the door on your way out will you please. Next"