I agree with the thrust of what you're saying Nick apart from Chamberlain and Chapman themselves. I reckon it's a personal taste thing. For me I like them both in the roles they're in. In my opinion it works. In addition I can't imagine Chapman in the anchor role. He's just a shade too maverick for comfort.
You view it through the prism of a guy who has been racing for years though, Paul. If it's new blood that's needed, someone like Chappers is much more likely to enthuse them, imho.
But it's not just about the racecourses. I also think we as racefans and racegoers also have a responsibility. Collectively we are able to make the biggest difference. I've never taken anyone racing that hasn't thoroughly enjoyed it and not wanted to go again. Surely therefore the best way to introduce someone to racing is for them to go with a racing fan. What better way to find your way around, get the most out of the experience, and debunk the racing language.
I'm not sure I agree with that. It's all about accessibility, and the option to watch racing on TV is self-evidently more accessible than going racing.......though I concede the best way to get an education is from someone already immersed in the game.
I've often thought the best way to encourage this is for racecourses to offer first time discounts, referral discounts on admissions, and to add in loyalty schemes added to regualr attendance at the races. It wouldn't take a genius to get a good programme in place. Plus there is a big benefit of picking up contact details so information can be pushed out, and promotions and discounts can be offered.
Again, it's about accessibility. If you live in Edinburgh (where most of the handsome, debonaire and wily racing-fans live), you basically have Musselburgh. If you want to go further afield, you will have a minimum outlay of about £70 (trains, petrol, access to course), and that's before you have even had a bet. Facilities on-course - as both you and Colm have pointed-out - are somewhat basic for the Tatts race-goer, and can actively discourage further attendance for a newbie, imo. Who wants to stand in the cold for five hours, to watch horses run around a field, doing their brains whilst they go about it? Only the hardiest or those with a genuine, emerging interest that's been piqued in another way, would stand for it, imo.
I appreciate it's a little different if you live within easy travelling-distance of a Grade 1 track with Grade 1 facilities, but that does limit your new market somewhat.
Basically, there are no easy-answers.......which is the part that Chamberlain appears to have missed in his
crie-de-couer.