Jockey Sponsorships

Sponsorship on jockey's silks now allowed in Ireland. But typically for Irish racing, they are still figuring out the application form etc. And they are charging €150 for the privelage of registering your sponsorship, per owner!! I only know as trying to get the new buiness name on Kimberlite King and the newer horse we have.
 
I'm surprised BIC lighters haven't stepped in to sponsor Paul Carberry. Are there other opportunities being missed?
 
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