I think the game changed when racing became regarded by the powers that be as an industry rather than a sport. The function of an industry is to make money, that is not the function of a sport.
Like many things in life that were not done for monetary gain racing has become subservient to the mighty £. Of course money has to play its part, but it’s not the be all and end all that it seems to have become. Everything should be viewed through the lens of what is good for the sport not from what is going to generate the most money. Because the powers that be have forgotten they are managing a sport and not an industry they have found themselves kowtowing to several paymasters who have competing objectives. No surprise, then, that they are in a muddle.
I make you spot on mate. Focus has been lost on what this sport is all about, on its future and on the loyal people who follow it.
As you say, it is all about money these days. As far as i am concerned it is all about making as much money as possible by whatever it takes and to hell with the racegoer. As someone late in life i feel it a lot more because i remember what it was like to go racing in the 70's, 80's etc. It is unrecognisable in my eyes. Whatever race meeting it was possible for me to attend back in the day, i would be there. I've done Taunton and i've done Perth and all stops in between.
And now ???? I wont go on "Ladies" day. I wont go on "Gentlemens" day/evening. I wont go on a beer festival day./Gin night I wont go on music nights. And i will definitely never, ever go again on a students day. I wont go to a meeting that puts the price up on a Sunday because they class it as a "Premier" day even though the card consists of 3 x class 6 races, 3 x class 5 races and one each of a class 4 and a class 3. (Are you listening Redcar ?)
That last paragraph reads like i am a miserable old git and maybe i am getting that way. But the truth is, i go racing for the racing ! For the horses ! For the racing craic ! And sometimes, maybe a bet.
Not to get pissed or start fighting or throw up all over the place and just be a general nuisance to everyone else.
That is how i see it these days. Obviously, especially in the summer. If Hexham had been on yesterday it would have been a crowd full of people just like myself. Same with Catterick tomorrow. And Sedgefield on Monday.
The focus on keeping the loyal followers, the older brigade, who go to the tracks in all weathers has been lost. And as more and more leave this planet, the job to replace them gets harder. And it just wont happen. I dont care what sort of "initiative" they come up with to entice the younger brigade to follow the sport, it just aint gonna happen. Yes they might go for a day on the piss in the summer but you wont see any of them, or the "Ladies", or the students, at Catterick or Sedgefield or wherever.
There is just far too much for the younger brigade to spend their money on these days. Far, far, more than we had back in the 60's and 70's etc. Horse racing is way, way down the pecking order. In fact, it is probably tailed off.
Now hasnt that cheered up an otherwise gloomy day.

But sometimes, some people dont like to face reality.