Setting Up A Business

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solerina

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Hi guys , I'm just wondering if any of you have ever gone down this daunting path and what horrors I should expect If I do leave my cushy job and go for it. A family friend and myself are thinking of starting a gardening business . Where we live is very residential and there's definitely a gap in the market . I just want to get your opinions and what pitfalls we should look out for ?
 
I expect Brian will PM you in detail, given his background, Sols. One thing that you should be able to get is some help from your local Small Business Bureau. They will supply you with some extensive checklists which you'd be sensible to look over first. I've put mine away somewhere at present, but off the top of my head just a few of the things to get absolutely clear are:-

Startup capital: how much have you got? Will you need a loan? (There's a section on getting business startup loans, etc.)

Partnerships - putting them onto a legal, business footing. Who owns what/what percentage of profit does each partner get/how much is each putting in? What are you paying yourselves?

Practical items: what tools and supplies are needed. Who will supply at best cost. Where will you keep the stuff. Insurances. Vehicles ditto. Clothing ditto.

Accountants.

Solicitors.

Insurances - yourselves re. accident/injury; your vehicle; your tools.

Potential clientele. How will you reach them: flyers, ads in local papers, Yellow Pages, etc. and the costs. What is your competition? Why would you be a better choice? Have you researched who, and where, they are?

One of the things the Saudi Oil Co. did/does was to help wannabe businesses with some of the checklists before setting-up. One was to do a three-year 'pre audit' for them, and the usual pattern of this is:

1st year: all capital expenditure. That's stuff that's likely to be around for a long time, one-off purchases such as a vehicle, a mower, strimmer, tools, wheelbarrow, hose, etc. That's the big bang to your finances, as well as finding the money for your solicitor to set up the necessary paperwork to register your business and your accountant to do your accounts. Advertizing/startup costs. Your salaries.

Difficult, if not impossible, to show a profit, due to the heavy capital expenditure.

2nd year: only replacement capital expenses (in case you lost or broke the stuff or it was stolen). Maintenance expenses, normal outgoings. Your salaries. Should show coverage of all outgoings with small profit.

3rd year: as per 2nd year, but as Capital is amortizing, you should show a better profit and continue to do so, provided you are offering a service that is wanted, and that has the potential to expand.

Do some research on your target clientele: see how often they have their gardens maintained, what they have done, what they pay.

Check out the costs of all of your start-up hardware, which will at the least be those shown above, plus other items such as protective gloves, pruning saws, secateurs, goggles, trash bags, spares for the strimmer, twines, tree wound sealant, fungicide, lawn treatments, and a general toolkit for making small repairs to broken plant supports, trellises, etc., especially if you're working for the elderly or less able-bodied at any time.

Write it all down, plus the costs of insurance for yourselves against injury, the goods and any vehicle you use for business, such as a van. Add the cost of hiring a solicitor for the first year, to formalize the business, plus registration fees, plus an accountant (unless you know how to do business accounts). Add in the salaries you both want to see out of the business. Compare the grand start-up total with how much income you think you can generate for the first year. See if you're close enough. Don't forget that major one-off costs will be spread over a few years, but that first year is a fair wedge to lay out.

You'll now have a rough idea of what your start-up, maintenance, and labour costs are versus income. If it looks good enough, but you need a loan, then you've got the figures done for your lender.
 
solerina

pls remember

working for yourself is much harder than working for others you will at least have to do the basic work and business promotion in day time and your books and planning in the evening

keep a strict eye on finances if you give credit you will have to learn our to be firm but fair when asking for late payers to pay up some of your best clients may be habitual late payers so you have to know how to get paid without losing them

get an accountant as kri suggests

and a solicitor not sure where u are based but dont use one in london they are far to expensive

check any regulations that may affect your business


check out your compition

what advantages are there for your clients to use you rather then them

where do you see yourself in the market lowprice volume or high price small volume or mid way

how are you going to find clients or they find you

dont go out thinking you will be millionaires after your first year

if your married or have a partner discuss it with them your private lives may be affected in the past you may have had plenty of spare time in the evenings/weekends working for yourself this may change
also at the start your income will drop make you they understand the change in lifestyle until you are up and running
 
Originally posted by solerina@Oct 18 2005, 11:31 PM
A family friend and myself are thinking of starting a gardening business.
If you find any dead bodies lying about report them to the police immediately. Do not set about investigating the crime yourselves in the hope that ITV will come along with a deal for yet another shite murder mystery series.
 
I thought about this about a year ago when I was out of work Sol. In the end I didn't go for it.
My concerns were my lack of any horticultural qualifications (although I know what I'm talking about in the main through enthusiasm and experience) and how hard the work would be for little reward.
I wanted to offer a landscaping and design business. I presume you are just going to offer a gardening business - i.e. tending gardens already established. I undertook a full revamp of my in'laws front garden and it involved a lot of digging out for retaining walls. I consider myself pretty fit but that was HARD graft!

Are you into gardening generally?
 
Originally posted by simmo+Oct 19 2005, 07:39 AM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (simmo @ Oct 19 2005, 07:39 AM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-solerina@Oct 18 2005, 11:31 PM
A family friend and myself are thinking of starting a gardening business.
If you find any dead bodies lying about report them to the police immediately. Do not set about investigating the crime yourselves in the hope that ITV will come along with a deal for yet another shite murder mystery series. [/b][/quote]
:lol: :lol:

Seriously though, you really need to set out to be the best. I've dealt with many builders/tradesmen over the years and I have to say the guy I'm dealing with just now is exemplary in his conduct so far. If/when he finishes the job to my satisfaction I will be more than happy to recommend him to anybody.

I suspect personal recommendations are the best source of new business when you're starting out as advertising can be very expensive.
 
Sols, if you are still enthusiastic about the project after reading Krizon's and Mark's posts, then I think you should go for it.

I believe there's some very good advice there.
 
krizon's advice to use a Small Business Adviser is the best way to go. Most of the banks offer this service for a nominal fee and you'll certainly get an initial consultation free.

Prepare a business plan - the adviser will tell you what is required.

Don't underestimate the amount of capital you will require - most small business start-ups make this mistake. Apart from the investment you'll need in accommodation, tools and machines, means of transport etc you will also need working capital to fund the business until the money starts rolling in.

As prince regent points out, if you are going to supply the service on credit apply a strict credit control policy - you don't want your customers using your business to fund their works.

One of the things that any investor (and if you're after bank backing, then the bank will consider that it's investing in your business) will require is a "SWOT analysis", if only to show that you have thought carefully about what you are planning. Although this might sound a bit of technical jargon the acronym just means a list of Strengths, Weaknesses, Opportunities and Threats.

Just some possibles to think about, though this may well be over-detailed and some may not apply:

Strengths

Advantages of our proposition?
Capabilities?
Competitive advantages?
USP's (unique selling points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing - reach, distribution, awareness?
Innovative aspects?
Location and geographical?
Price, value, quality?
Accreditations, qualifications, certifications?
Processes, systems?
Management strengths and cover?

Weaknesses

Disadvantages of our proposition?
Gaps in capabilities?
Lack of competitive strength?
Reputation, presence and reach?
Financials?
Own known vulnerabilities?
Timescales, deadlines and pressures?
Cashflow, start-up cash-drain?
Reliability of data, plan predictability?
Morale, commitment, leadership?
Processes and systems, etc?
Management cover, succession?

Opportunities

Market developments?
Competitors' vulnerabilities?
Industry or lifestyle trends?
Technology development and innovation?
Government influences?
New markets?
Niche target markets?
New USP's?
Tactics - surprise, major contracts, etc?
Business and product development?
Information and research?
Partnerships, agencies?
Economies of scale?
Seasonal, weather, fashion influences?

Threats

Political effects?
Legislative effects?
Environmental effects?
Competitor intentions - various?
Market demand?
New technologies, services, ideas?
Vital contracts and partners?
Sustaining internal capabilities?
Obstacles faced?
Insurmountable weaknesses?
Loss of key staff?
Sustainable financial backing?
State of the economy?
Seasonality, weather effects?

My advice would be to go for it - sometimes you only get one opportunity. If you do, good luck.
 
I think it's quite a good line of business to try and get into, Solerina, in that an ageing population means there is probably going to be a growing demand for that kind of service in your part of the world.

You will probably have to work flat out in the early years until you can get to pick and choose a bit your portfolio of clients. The best kind would be institutions with large grounds needing regular maintenance. You jump up on your mower and drive around them once a week. The worst kind are the one-off projects such as installing the Trevi fountain in someone's back garden at a knockdown price.

I have a friend who was very good and got lots of business through recommendations by satisfied clients. The trouble was, in my view, he was charging too little for his services.
 
Another business that maybe worth considering which can be quite lucrative is house cleaning. There is big money to be made with a regular clientele and word of mouth tends to work in this market too. People who employ cleaners very often then want someone to look after their garden, just hedge trimming, cutting the grass etc. It's the type of work that although is hard graft, it can pay pretty well in some area's and with the beauty of houseowners trusting you with their keys, you can eventually build your own leisure time in during the week. Great if you have dogs to walk or horses to ride. B)
 
youve got some very good advice here. one i will add is dont get sucked into advertising/marketing plans. the best advertising for your sector is, as kathy said, word of mouth. Although an entry in the yellow pages is always worth while, its free to!

if you do go for it, then i would advise registering as a limited company. if, god forbid, things didnt work out and you went bust then as a sole trader any debts would be set against your home or any other assets you have. being a limited company means any debts can only be paid off by assets owned by the business, which makes your homoe/assets 100% secure.

it sounds like a worst case scenario but you have to consider all posibilities before comitting yourself.


all the best and hope it works out for you.
 
A single line entry in Yellow Pages, similar to that which subscribers get in the standard directory for their home phone, is free, but not any form of display ad, I'm afraid. At least the directory for solerina's region is not the most expensive though and I would recommend that an ad for any service supplier.

You need to get in touch with them as quickly as you can as cut-off dates for copy can be up to thirteen weeks before publication and if you miss out you have to wait a whole year without an entry.
 
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The E. Dead Group have their own gardeners.
 
I started gardening with my elder daughter about 3 1/2 years ago. She's now gone to study at Kew, but I'm carrying on with some of the customers (we've sold the rest to a friend in the same line of work).

Here are a few tips I've picked up:

1. Equipment.

Tools: Small handtools - always have two of everything, they're always getting mislaid. Secoteurs: don't buy expensive ones, you'll only lose them. Lawnmowers: I was advised, as I wasn't going to do really big mows (more than 2 hours or so), to buy a cheap 18 or 19 inch metal-decked wheeled mower, usually around £125 or so, as well as a similar sized roller mower (plastic roller) for around £200 - £220. They all tend to be made in the same factory in Italy, so the brand name doesn't matter. Mine have lasted well. Always have a quick walk round a lawn before you mow it for the first time to check for rocks etc in the turf. Two items I've found useful, that you might not immediately think of, are a carborundum stone and a mattock. You might want to carry two forks, a stainless steel one is a boon in sticky ground.

2. Clothing: Get a pair of steel-capped work boots (around £40) and a good pair of comfortable neoprene-lined wellies (Hunters or Le Chameau). Make sure they're not too tight a fit, you can always wear two pairs of socks. A padded waxed body warmer is a good idea as well (£15 to £25).

3. Advertising: Apart from word-of-mouth, cards in shop windows and leafletting, dropping your business cards through front doors in appropriate roads seem to work quite well.

4. Customer care: Clean up afterwards, don't leave great lumps of mud off your boots all over the patio, for instance. When starting with a new customer, always try to make the first job one that's visually impressive, like clearing a lot of stuff away, so it looks like what you do will make a difference - leave that fiddly weeding of the herb garden until next time.

5. Health: Make sure your tetanus is up-to-date (every 5 years or so is ok). Outside of winter, an insect repellent spray can help reduce the inevitable attacks by gnats and mozzies. Carry a bottle of water in high summer to avoid dehydration. Never use a strimmer without wering an eye-shield.
 
Absolutely brilliant stuff guys :D Thank you all for such a great response. We weren't thinking about the horticulture side so much as the day to day maintenance stuff. It's only an idea at the minute but it came about because of the whole saga with our tree . I posted a while ago about us having a problem with our neighbour and their satelite dish . We decided rather than pay someone £500 to do it that we'd do it ourselves . The chainsaw was rather fun :lol: Also the car I've bought is a big powerful estate with a huge boot and it'll have loads of uses. Thanks for all the advise on the business and gardening side and I promise I'll keep you posted B)
 
I have a friend who is in the "gardening business". The big problem is that you end up with too much work for 4 or 5 months of the year which you are afraid to turn down, because the other 7 or 8 months can be very quiet. You can also end up doing a lot of "friends" and "friends of friends" patio gardens for sod all profit. He has moved out of this area as quickly as he could. The real earners are getting annual maintenance contracts for appartment blocks, offices, shopping centres etc. which can often necessitate getting involved in the total maintenance, including painting, cleaning, lift maintenance, heating/plumbing. A lot of this stuff is covered by just having a beeper and a good relationship with specialist companies.
 
A very good - and important - point on the dead season. I have a guy wh does my gardening and he probably doesn't do any real work on it for about five months of the year.
 
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