trudij
Senior Jockey
Tesco cashes in on riding market
Shelley Thomas
4 May, 2006
Tesco’s catchphrase “Every little helps” is being touted to the horse world to the concern of some specialist retailers
Supermarket giant Tesco has unveiled what it bills as an "affordable" equestrian range, promising customers change from £100 for head-to-toe riding kit, and leaving tack shops nervous.
Tesco's move capitalises on record growth in the horse industry — the number of people riding in Britain has nearly doubled from 2.4m in 1999 to 4.3m this year.
The new equestrian range, covering everything from hats (£34.97) to jodhpurs (£14.93-£19.97), boots (£21.96), gloves (£1.97) and even a grooming kit (£6.92), will hit the shelves of 100 Tesco Extra stores across the UK on 11 May.
Shelley Thomas
4 May, 2006
Tesco’s catchphrase “Every little helps” is being touted to the horse world to the concern of some specialist retailers
Supermarket giant Tesco has unveiled what it bills as an "affordable" equestrian range, promising customers change from £100 for head-to-toe riding kit, and leaving tack shops nervous.
Tesco's move capitalises on record growth in the horse industry — the number of people riding in Britain has nearly doubled from 2.4m in 1999 to 4.3m this year.
The new equestrian range, covering everything from hats (£34.97) to jodhpurs (£14.93-£19.97), boots (£21.96), gloves (£1.97) and even a grooming kit (£6.92), will hit the shelves of 100 Tesco Extra stores across the UK on 11 May.