HUNTINGDON was left facing a near £30,000 shortfall in its income on Thursday after its Easter Monday fixture was dropped from the list of meetings that will be screened in betting shops.
With live action from four fixtures guaranteed in shops under the BAGS criteria, the betting industry has opted to show the three scheduled Flat fixtures at Musselburgh, Yarmouth, Warwick, plus jumping from Plumpton - even though the Levy Board-funded criteria meeting at Huntingdon is due to host a more valuable card.
A "very disappointed" Amy Starkey, Huntingdon's managing director, was on Thursday night seeking an explanation for the late switch, but it is being interpreted as a direct snub to the track because of its alignment, as a Racing UK course, with Turf TV, the newly launched service seeking to take on SIS in the provision of betting shop pictures.
John Maxse, director of communications for Jockey Club Racecourses, which owns Huntingdon, said on Thursday: “The decision to drop Huntingdon from Monday'sbetting shop coverage is very disappointing and appears, on the face of it, to be a fairly cynical move by the existing monopoly supplier of betting shop coverage.
"Having significantly increased the prize-money on offer on Monday, Huntingdon had expected to receive the income from the use of their pictures in betting shops. The decision to drop them at this late stage will cost them £30,000."
He added: "The outcome is that the most valuable and competitive Bank Holiday National Hunt card in this country won't now be screened in betting shops.
"It is a move that is likely to have a negative impact on overall turnover on the day and deny the raceday sponsors Betfred valuable exposure. "One might conclude that the incident serves to highlight the case for competition in the market place with regard to the provision of betting shop pictures."
The fact that Betfred are sponsoring Huntingdon's card is a huge irony, given the firm's chairman Fred Done last week invested £8 million to buy a chunk of SIS in a move interpreted as a snub to Turf TV, previously known as Amrac - the company formed by RUK and betting shop services provider Alphameric.
Under the BAGS criteria, betting shops screen three fixtures per afternoon on weekdays, four on Saturdays and bank holidays, and two in the evenings.
When the number of meetings available exceed that criteria, a decision is made as to which are dropped.
The major bookmakers, who are committed to SIS, have already threatened to pull high-profile sponsorship from those racecourses backing Turf TV in the unfolding row over betting shop pictures, and the line-up for Monday's BAGS coverage can be seen as a sign of its support for SIS-aligned tracks.
BAGS general manager Barry Faulkner said:“The industry was consulted and it decided it would rather have Plumpton for the betting shop service.”
Huntingdon's seven-race card has total prize-money of £39,000, while the six races at Plumpton add up to £31,500.