Cheltenham Festival could be held from Wednesday to Saturday as course begins to consider radical move
Ending the meeting on a Saturday could boost attendances but would be unpopular with ITV
Last week's Cheltenham Festival was bedevilled by false starts
Cheltenham has started to assess the merits of running the festival from Wednesday to Saturday
The Cheltenham Festival could undergo its biggest change since a fourth day was added 20 years ago after it emerged early consideration is being given to running jump racing's showpiece fixture from Wednesday to Saturday.
There has yet to be any stakeholder discussion around what Cheltenham chief executive Guy Lavender stresses is still nothing more than "a concept", yet the mere acknowledgement thought is being given to such a significant development is sure to stimulate debate.
Ending the festival on a Saturday would be expected to boost the festival's overall crowd total and potentially bring a new audience to a meeting that has suffered a massive fall in attendance across the last three years, with the number of racegoers sinking from 280,627 in 2022 to this year's 218,839. That has proved costly to Cheltenham owner the Jockey Club, for which the festival represents the single biggest source of revenue.
The principal negative consequences of losing the festival's traditional Tuesday opening day would be a forfeiture of corporate hospitality business and the near certainty that the Saturday action would be broadcast on ITV4 as opposed to ITV1 due to a clash with the final day of the Six Nations rugby tournament, which the broadcaster would inevitably prioritise.
Comment:
A Cheltenham Festival day relegated to ITV4 - that's the price the course now has to consider paying
The revelation that Cheltenham wants to assess the advantages and disadvantages of a Wednesday-to-Saturday festival comes shortly after jumping's flagship venue announced a raft of measures aimed at boosting the popularity of the festival. These included lowering the maximum daily attendance to 66,000 racegoers, freezing ticket prices, cutting the price of a pint of Guinness and upgrading car parks, bars and the track's PA system.
Offering some insight into what could conceivably come next, Lavender told the Racing Post: "The metrics for this year were not primarily about numbers, it was about what we delivered, and I think we had a good festival with very strong customer feedback, so I feel we're at the right start point.
Guy Lavender: started as Cheltenham boss on Saturday
Guy Lavender: "I think it is definitely worthy of consideration and exploring further"
Credit: Edward Whitaker (racingpost.com/photos)
"We have just announced a series of changes for 2026 and we haven't at the moment agreed anything else for future years. We're at the start point of considering a range of options and I don't think this is anything more than a concept at this particular stage. There are obvious pros and cons but I think it is definitely worthy of consideration and exploring further."
Lavender, who became Cheltenham chief executive in January after 11 years in cricket running the MCC, added: "Everyone should expect a new chief executive to explore ideas to grow and develop – and I do think we can grow and develop the festival over the coming years. I'm optimistic and positive about that and I'm really interested in any concepts or ideas that can help us to achieve that.
"As a leader, you have a remit to investigate a range of options. I think this one certainly has some merit for investigating, but we are a long way from getting to a firmer view or decision point. There are different partners we would need to speak to and we would need to do modelling work on the financial implications to give us a view on the risk and opportunities."
Inothewayurthinkin leads Galopn Des Champs over the last
The Gold Cup would almost certainly continue to be run on a Friday, even if the festival was to end on a Saturday
Credit: Edward Whitaker (racingpost.com/photos)
It is only three years since the Jockey Club surprised and delighted the sport by announcing a six-month consultation into adding a fifth day to the festival had ended with a decision to keep the meeting to four days, as it has been since 2005. Even had the festival been stretched to five days, the Gold Cup would have remained on Friday, as it almost certainly would if the meeting's fourth and final day was Saturday.
As part of that 2022 industry-wide consultation, thought was given to running the festival from Wednesday to Saturday, while similar deliberations took place during Edward Gillespie's tenure as Cheltenham managing director.
Asked about the wider Jockey Club view on a Wednesday-to-Saturday shift, Lavender added: "There is a willingness to explore a range of ideas and concepts, and this is one I feel is worthy of more consideration, but we're a long way from building a consensus around a course of action and a long way from getting to the point of reaching a decision."
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Lee Mottershead
Senior writer
Published on 19 October 2025
inCheltenham Festival
Last updated 19:17, 19 October 2025