Their whole response looks a bit like a formula to me.
Target young people, and target females.......urm..... where I have heard this before? the designer alcohol industry?
Young women attract young men etc It's almost as if the consultants done a scissors and paste exercise from a previous report and removed the pub chain and inserted the racecourse. The young and sexy set might work for some locations, but I'm struggling to think there's too many champagne corks popping in Hexham. I'm struggling to see how ditching Brian and courting Ben is going to bring droves of new recruits to watch a selling hurdle on a cold Tuesday in February.
I suppose venues like Chester have a distinctly feminine feel to them, as might Windsor?
If Chester was a course her name would be Bianca. She is ambitious and showy and likes to surround herself with beautiful images and been seen in all the right places. She's conscious of what people think of her, even if she pretends she isn't. She regards herself as sophisticated, and refined. For her the racing is but a backdrop, a necessary scenary change that she likes to pose against. Deep down however, she wants to marry a footballer and get a job as an actress in a teen soap.
Doris however, goes to Catterick. She is dependable and traditional and has many years of fluvial sculptured erosion on the north facing profile of her visage, as well as evidence of glacial abbrasion from the many icicles that have formed on the end of her nose in the winter months.
Penelope used to be Ascot, but thinks that its temporarily trendy to slum it at the revolutionary alternative on the Sussex Downs because this is as close as she dare get to regsitering her disapproval with the ruling class elite. She thinks she's mixing with more ordinary folk by 'doing Goodwood' this year, and that in turning her back on mummy and daddy's preference she's carving out a radical chique identity of her own
Mandy just goes to Aintree and gets pissed
