I had a real result last night. I was in Superquinn and decided to get a couple of bottles of wine, as you would. Now, I had the little zapper thing that you can check yourself out with and I scanned a bottle of Cote du Rhone which was supposed to be €7.99 but it came up as €9.26. I'm not one usually affected by marketing ploys, but I do like the fat little bottle this particular wine comes in (Celliers?), so instead of getting another brand I told the person who was in charge of the area of the discrepency and he told me he'd write up a docket for a discount on the two bottles - fair enough says I. Scanned in the second bottle and it was the correct amount €7.99, so I told him just to give me just the discount on 1 bottle. "No", he said, "I agreed to give you it on the two bottles" and he gave me a docket, not for the €1.27 I was being overcharged, but for €17.26 - both bottles free.
I had the first bottle last night watching Desperate Housewives - very enjoyable it was too