Media work
Rooney had her own column in the celebrity magazine
Closer entitled "Welcome to My World", for which she earned up to £10,000. However she left
Closer in 2008 and now writes a weekly column for
OK! magazine, for which she is paid £41,667 per month
[11] Coleen writes about her style and news.
[12]
Rooney tried her hand at presenting when, in May 2006, she assisted Sir
Trevor McDonald on his show
Tonight with Trevor McDonald in a programme about the genetic disorder Rett syndrome, from which her younger sister suffers.
[13] She went on to make her own series for
ITV called
Coleen's Real Women in which she was labeled as "The nation's favourite girl next door"
[14] and looked for "real women" to front advertising campaigns as an alternative to models.
She won the Ariel high street fashion award (as voted for by the public) for 'Best Dressed Female', turning up to the event in a
Topshop dress.
[15] She presented awards at the
ELLE Style awards, Television awards and also presented an award to Best Dressed Female at
Aintree in which she handed out the prizes, which included a shopping bag from Coleen's favourite store, Liverpool boutique Cricket.
[16]
McLoughlin has offended animal lovers with her wardrobe of fur and snakeskin items, claiming that the animal lovers are overlooking the animals primary reason for existence to make clothing, she asserted that "these animals were put here for a reason, and if you don't understand that, then go to Primark, because you're probably just jealous". [24] Rooney was paid £500,000 to be the face of the
LG Electronics Chocolate mobile phone advertising campaign. She has a £1.5 million deal with Nike Women Sportswear, a £2 million arrangement with Harper Collins to write a style book and a £1.5 million deal to be the face of Asda. She was also paid £150,000 to make a documentary about her upbringing called
Coleen's Mimsy.
[17]
Rooney has an exercise
DVD on sale in the UK, entitled
Coleen McLoughlin's Brand New Body Workout, which became a bestseller.
[18] For the DVD she was paid £250,000.
[17]
She was paid £3 million to front the
George at Asda campaign.
[19]
Rooney's autobiography,
Welcome to My World, was released in March 2007.
[20] She now has a wealth of over £8 million.
[21]
Rooney caused controversy after being chosen to appear in British Vogue. The public felt that she was unworthy of such a celebrity status.
[22] Editor
Alexandra Shulman defended the magazine's decision, calling Coleen "beautiful" and praising her "brilliant sense of style".
[23
