Channel 4 will begin their build-up to the Grand National with the launch of their advertising campaign on Tuesday night.
Next month's Aintree meeting will be broadcast for the first time on the channel next month and the station have planned an extensive marketing campaign.
Channel 4's Street Race, filmed in Liverpool's Everton Park and featuring stunt horses and jockeys racing through the city, will premier this evening at 9pm across all Channel 4 networks.
A number of specially-commissioned programmes have also been announced including How to Win the Grand National, presented by veterinary expert Mark Evans and examining scientific formulas behind equine victories.
Channel 4 Racing's Emma Spencer and jockey Mattie Batchelor feature in a Grand National-themed Come Dine With Me while Alan Carr's Grand National Specstacular: The Night Before the National and a special edition of Saturday Brunch on National morning are also planned.
The channel will show five daily races with some new advances, including a tracking camera that will be able to elevate from a running rail height to a reach of 18 feet giving unparalleled views of the 40-horse field.
A dedicated Becher's Brook fence camera will be reinstated covering iconic head on shots while award winning aerial cameraman, David Manton, will film the event for the first time in a twin-engine, low noise helicopter.
The Superloupe Hi-Motion cameras will be at Aintree to capture the event and raceday action, recording at speeds of 1,000 frames per second and a new fence sound system will also be in action.