The headline is all powerful...what would have happened in the last election if this one headline would have appeared for instance one week before the election...."Tories lay out their plans to remove £1200 on average from all Tax Credit Recipients"
just on that one damaging headline..do you think it would have changed the election result?
the detail of teh previous 4 years would have been made irrelevant..just on one headline.
and the headline that they were putting up the minimum wage by quite a margin to compensate?
i don't think they would have lost in truth. Not with both headlines. The tax credits are viewed by many as a nonsense. Subsidising mike ashley and paying credit to earners on £55k a year? An over complicated system which employs thousands of civil servants unnecessarily?
milliband was never seen as credible and never even attempted to reach out to the seats that needed winning.