The right wing or left wing perceived bias thing is to do with politics not always being portrayed in a technically clear way that actually suits or acknowledges left wing or right wing agendas.
In other words, the public accept the narrative, but just disagree on what chapter of the book we are actually reading from.
I will try and explain further. If it was clearly to the left, 90 + percent of people would be able to identify it as such, or vice versa. It seems half the public feel its biased one way and half feel its biased the other way.
So again, I will try and expand and explain why this is the case and what this means.
E.G. Look at newspapers. They have always had a difference in styles of writing, detail and what they deem a story or not, etc.
The words used, the imagery, even the people who write the articles and the (typically upper middle class) backgrounds they come from, can imply a technical political bias due to the way news output is constructed or 'put together'.
My point is, the same technical issues are also prevelent on television, and why wouldn't they be?
In the old days you had people like David Frost or Jeremy Paxman. They were world reknowned BBC journalists.
The trend nowadays seems to be that if you are a political editor, you do a year as political editor at the BBC, then move to poltical editor of ITV a year later, then Channel 4 while finishing your career off at Sky News.
In other words, the journalists, have almost become itemised like an individual brand that hovers about from one channel to another!
How many LBC presenters do you see all over the BBC or ITV each day. Now ask yourself how many BBC journalists have slots on LBC. None!
I know we are all friends and stuff, so I am sure the head of BBC goes to dinner with their counterpart at ITV each night, but the reality is that there has never been so much competetion amongst terrestrial and media broadcasters, right?
Something doesn't quite add up.
E.G a DJ plays rap music on radio 1, another DJ plays pop on another station. A third DJ plays rock and roll on another station.
Then one day, the powers that be decide to send DJ (A) to station 3, DJ (B) to station 1 and DJ (C) to station 2.
The output is going to be different as they all play a different tunes!
The channels also gain a completely different demographic and the cause-and-affect is the old status quo of channels that did have a clear positive political bias, (in the same way the Daily Mirror is clearly biased to the left)...well...they all become more intertwined into a perceived 'middle ground,' which of course doesn't actually exist!
Check out Faisel Islam. He started off at Channel 4, then moved on the political editor of Sky, then ITV but now does the same role at the BBC.
In summation, what this all means is that the BBC mandate and modus operandi, (in a political output sense), overall is to really monitor other media and mirror them, in the same way a heavyweight boxer mirrors his opponent.
I reckon there is a correlation between the more to the right the newspapers go, (most of them as we know, are to the right,) and the further perceived bias of the BBC.
I worry there is no way back from this journalistic disorder.
This is what the powers that be wanted for this countries political journalism.
Poliitcal bias has never been so unclear and clear to so many people at the same time.
It really can't be both of the above.
Unless we have entered into a kind 'all things to all people' form of journalistic discourse, which as I said ends up appealing to a centre ground of no 'apparant bias' which obviously doesn't actually exist!