Colin Phillips
At the Start
On the Racing Post website this morning:
Radical proposals made to boost British racing
BY HOWARD WRIGHT01.01AM 11 AUG 2009
RADICAL proposals to take British racing to a new audience include new Flat-season championships, a team-based handicap series staged over six weeks in the summer and a jumps championship that involves qualifying races for the Cheltenham Festival.
The ideas , which could be in place in 2011, are among a raft of suggestions revealed on Tuesday. The plans are to be put forward for industry-wide discussion over thenext three months by the new Racing For Change project team.
Those identified by the Racing Post include:
*Flat championships that run from Newmarket's Craven meeting in mid-April to a concluding ‘champions day', possibly at Ascot, in late-September.
*A jumps equivalent that begins at Cheltenham's Open meeting in mid-November and reaches its climax on John Smith's National day.
*Readily identifiable premier fixtures on the Flat, adding to those already recognised as such, with a high level of minimum prize-money.
*More Group 1 events to be staged on Saturdays.
*A team-based series involving Flat handicaps to be staged over six summer Saturdays. There will be points for placings, but the make-up of teams to be nominated in advance - owners, trainers, jockeys, horses, sponsors, or a combination of each - has yet to be decided.
*Qualification for the big Cheltenham Festival events through designated races, providing a championship that would supersede the sometimes-flawed Order of Merit.
*Stronger link between Cheltenham and Aintree, including possibly ending the jumps season at Britain's most-watched race meeting of the year.
Racing would continue to be staged 12 months of the year under both codes, but the premier product would be king. Chris McFadden, chairman of the Racing For Change board and its promoting body said: "The driving force for these ideas came from the rebranding exercise conducted by Harrison Fraser for Racing Enterprises Ltd (REL), which highlighted the need for simplicity and a narrative that will hook the new racing consumer.
"The 52-week season won't be thrown away, but just as motor racinghas events outside the grand prix, we need to make racing's big events bigger, by highlighting the start, the middle and the end.
"We are looking to create a situation where, when a new consumer asks, ‘When is the beginning and end of the Flat season?' there will be no ambiguity, because there will be a fanfare for both."
Radical proposals made to boost British racing
BY HOWARD WRIGHT01.01AM 11 AUG 2009
RADICAL proposals to take British racing to a new audience include new Flat-season championships, a team-based handicap series staged over six weeks in the summer and a jumps championship that involves qualifying races for the Cheltenham Festival.
The ideas , which could be in place in 2011, are among a raft of suggestions revealed on Tuesday. The plans are to be put forward for industry-wide discussion over thenext three months by the new Racing For Change project team.
Those identified by the Racing Post include:
*Flat championships that run from Newmarket's Craven meeting in mid-April to a concluding ‘champions day', possibly at Ascot, in late-September.
*A jumps equivalent that begins at Cheltenham's Open meeting in mid-November and reaches its climax on John Smith's National day.
*Readily identifiable premier fixtures on the Flat, adding to those already recognised as such, with a high level of minimum prize-money.
*More Group 1 events to be staged on Saturdays.
*A team-based series involving Flat handicaps to be staged over six summer Saturdays. There will be points for placings, but the make-up of teams to be nominated in advance - owners, trainers, jockeys, horses, sponsors, or a combination of each - has yet to be decided.
*Qualification for the big Cheltenham Festival events through designated races, providing a championship that would supersede the sometimes-flawed Order of Merit.
*Stronger link between Cheltenham and Aintree, including possibly ending the jumps season at Britain's most-watched race meeting of the year.
Racing would continue to be staged 12 months of the year under both codes, but the premier product would be king. Chris McFadden, chairman of the Racing For Change board and its promoting body said: "The driving force for these ideas came from the rebranding exercise conducted by Harrison Fraser for Racing Enterprises Ltd (REL), which highlighted the need for simplicity and a narrative that will hook the new racing consumer.
"The 52-week season won't be thrown away, but just as motor racinghas events outside the grand prix, we need to make racing's big events bigger, by highlighting the start, the middle and the end.
"We are looking to create a situation where, when a new consumer asks, ‘When is the beginning and end of the Flat season?' there will be no ambiguity, because there will be a fanfare for both."