One's tempted to riposte that anyone reading the Daily Mail should take a long hard look at themselves... seriously, McCririck has always been outspoken about detesting the whip. Good for him to keep to his line and not toady to the bleating that you can't ride/win without using one. Plenty of hands and heels wins since the tom-tit hit the fan, giving the lie to that old chestnut.
I find Cruella's statements completely in line with past ones of my own and my thinking remains unchanged. There's no point in thinking that because a horse is going over 3m or 4m over multiple obstacles that it needs battering more times than one going hell-for-leather over 5 or 6f. Most races are tactical or caretaking affairs over the longer distances, with the better horses being able to finish more strongly anyway, whip or not. I don't know how many times it has to be said (four thousand? 25,000?), but if your horse can't or won't manage any better after being whacked three or four times, you may as well light up a fag and read the, er, Daily Mail on the way back in. And yes, the more pouting and sulking that goes on, the more the inference will be drawn that nobody has the skill to conjure a decent run without belting horses - that isn't the image racing needs in order to attract future supporters. And hell, it sure needs future supporters, as it's a minority sport compared to the numbers watching stadium games, let alone other activities which consume the young public's leisure time, like shopping, the pub, eating out, clubbing, etc., etc.