Another slating for C4 from David Redvers
From RP
QIPCO, which this year signed British racing's biggest ever sponsorship deal when extending its support of the British Champions Series and British Champions Day, has delivered a stinging critique of Channel 4's racing coverage and blamed the broadcaster for shrinking the sport's television audience.
With Channel 4 understood to face a strong threat from ITV to retain its coverage of racing's crown jewel events from 2017, Qipco's entry into the debate surrounding how racing should be televised, and which broadcaster should televise it, has come at a pivotal time.
The British Champions Series, which Qipco sponsors, was one of four signatories to the four-year Channel 4 deal, the others being RMG, Jockey Club Racecourses and Ascot. Qipco British Champions Day has gone from being watched by 1.1m on BBC1 in 2012 to 367,000 on Channel 4 in 2015, equivalent to a 67 per cent exodus.
David Redvers, speaking in his role as racing representative to Qipco, said: "I do not think it's racing's fault. I believe racing provides the storyline. How the storyline is used, produced and sold to the masses is the job of the broadcaster.
'A complete yawn'
"The problem I have had for some time is Channel 4 seems to be far too interested in portraying racing solely as a betting medium and it thereby marginalises half the audience. We have some of the most fascinating, exciting, hairs-standing-up-on-the-back-of-your neck stories generated by any sport. However, there seems to be a reluctance by some at Channel 4 to tell those stories in its morning and afternoon racing programmes.
"What got Sheikh Fahad into racing in the first place is he loved the chat, banter and storylines on The Morning Line when it was produced by the old team. It was great television and it sucked him into the sport. Now it is a complete yawn as it seems to be almost entirely devoted to the betting on the racing that day.
"Several good and interesting programmes have been produced when presenters have been sent to racing stables and places like Coolmore and Banstead Manor for The Morning Line. That sort of programme involves viewers in the nitty-gritty of our sport.
"There have also been some fantastic racing documentaries and promotional advertising of the Grand National, but not across racing as a whole.
"I understand betting is a large part of racing and must be referenced, but not to the almost total exclusion of the equine and human storyline."
Redvers added: “Channel 4 is racing’s shop window to the world. Unless Channel 4 puts on something attractive and user-friendly to people with a passing interest, it will never succeed in the remit it was clearly given, which was to grow our audience. In fact, what Channel 4 has succeeded in doing is shrinking our audience."