Why does the Ascot guy think that Amour Propre being part-owned by John f***ing Inverdale is a "great story"?
Pet hate of mine, but it broadly falls into the grandiose and self-regarding status that the media bestow upon themselves. They frequently confuse reporting news with trying to make it. You see a mixture of blatant and subtle examples of it all the time (radio 5 are particularly terrible for it) although they were the victims of one of the most hysterical examples I've ever heard when the listeners basically turned on the every dim Victoria Derbyshire to the point where she had to cancel a phone in.