This isn't good news at all following the other recent withdrawls of sponsorship. The Horse racing fund is already under pressure with cut-backs and will now have to absorb some more non sponsored events. These races, like the Galway Plate and Irish National, will need a 50% reduction in prizemoney IMO.
Irish Grand National loses ten-year sponsor
By Brian Fleming12.36PM 7 OCT 2009
POWERS WHISKEY will end its ten-year sponsorship of the Irish Grand National at Fairyhouse following the 2010 running.
The race has been part of the Irish Distillers Pernod Ricard sponsorship portfolio since 1970 with Powers Whiskey taking the title in 2000. Next year's race is scheduled to be run on Monday, April 5.
Irish Distillers Pernod Ricard is to continue sponsorship of the Grade 1 Powers Gold Cup on Sunday, April 4. This sponsorship began in 1960 and is said to be Irish racing's longest-running sponsorship.
Caroline Gray, general manager at Fairyhouse, said: "We would like to thank Irish Distillers Pernod Ricard for the phenomenal sponsorship of the Powers Whiskey Irish Grand National.
"Their 40 year commitment and support has ensured the Irish Grand National has grown into the event it is today.
"We are confident we will find an appropriate brand to take over the reins of this iconic race and make it their own."
Emma Donnellan, brands director for Irish Distillers Pernod Ricard said: "The Powers Whiskey Irish Grand National has been one of the most successful Irish sponsorships of the past decade.
"It was a difficult decision to call an end to such a partnership however our brand priorities have changed and so we feel the time has come."
In recent weeks Irish racing has suffered the loss of major sponsorships by William Hill - for the Galway Plate - and Boylesports for the Irish 1,000 Guineas and Irish 2,000 Guineas.