Maybe so, Ardross, but how often does something that captures the media's interest happen?
How often do we get a clash like Kauto v Denman, or Best Mate's triple wins? It's only in the last few years that we have had a Gold Cup scenario that has briefly caught the attention of people who normally have no interest in racing - and even then that was probably only a small percentage.
I was surprised how many non-racing fans amongst my acquaintance knew about Best Mate going for the 3 and the first Kauto-Denman clash in particular.