McCain Will Take the Gloves Off
The McCain campaign (read: Steve Schmidt) has decided that being a war hero is not good enough, being a POW is not good enough, being a maverick is not good enough, and being a reformer is not good enough, so the mud is about to start flying. The campaign has pulled all its positive ads touting McCain's experience and long service to the country. From now on, the entire focus will be on Barack Obama's associations with convicted Chicago developer Tony Rezko, 1960s radical William Ayers, and Obama's former pastor, Rev. Jeremiah Wright. It is a high-risk gamble, but McCain loves to roll the dice. But this fierce new strategy has two potential downsides. First, while partisan Republicans will love it (as they loved Sarah Palin's convention speech), negative ads don't always work so well with independents, whose votes are now crucial to both sides. Second, there is a very real danger that either Obama, or more likely, Democratic 527s will start throwing mud right back at McCain. A few choice subjects for negative ads are (1) his taking bribes from convicted felon Charles Keating in the 1980s, (2) the fact that he is an old man who has had a very dangerous form of cancer four times, and (3) the way he divorced his crippled first wife to marry a beer heiress worth $100 million. Clearly Schmidt knows all this but apparently he feels he has to shake things up before it is too late. It is going to get real messy.
The 527s on both sides are already in the act, of course. Here is an example of an anti-Obama ad and an example of an anti-McCain ad.