Should really be a different thread for this discussion but here goes my thoughts
Forums have been dying for around 10 years now. Look at how many racing forums there were, and how busy they all were. I'll use gg as its mentioned above, that was massive, had hundreds of posts every day, now its gone. Direct Racing, FF, atacanta, and many others have gone now.
Twiiter and facebook have pretty much caused this, like EC I don't get twitter. My daughter uses it and I asked whats so good about it and she couldn't answer. Facebook I get a bit more, as you can at least write as much as you like, and I would say FB is more like forums, as long as you either have 2 accounts (defeats the object) or don't mind loads of strangers having access to your personal stuff. We get some great posts on here, some of which would take 20 tweets as they are so long and detailed.
Unfortunately, the effect is that while we still have a decent amount of core members, and a decent amount of members who post every now and then or when the large meetings are on, the numbers are nowhere near the levels of 10 years ago, although I don't think anyone will find a forum that was alive then and is still as busy now, on any subject. People leave, they move on in life, they get married and don't have time for racing any more, they move away, life priorities change, and while most younger people head to twitter or facebook, getting new members is extremely hard. That has the knock on effect of forums getting quieter, and people find it, look in, and think its quiet, so don't join.
We have a facebook page, but I'm reluctant to push it too much, simply because people will post on there and not on the forum & I'm not sure that would be a good thing, it certainly wouldn't be for the forum, but it might get more interaction with it being facebook.
I have tried certain things to push the forum, the bookmakers free bets forum is for SEO purposes, weirdly, one of the search terms that performs well to get to us is 'Skybet existing customer offers' due to a thread from a few years ago - if you google that phrase you will see we are 5th or 6th on google for that result, so that forum was added to try to get people over from that type of search and hopefully getting them joining. Thats something I will be looking at a little more this year and hopefully will work. the problem I have is I don't want people to think the forum is all about making money, as that puts people off, and more importantly it doesn't make any, it loses money lol.
The only way the forum will pick up is if people post more, this is always a bad time of year, but hopefully it will pick up again for Cheltenham